Your privacy choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Our Mission

At Fenri™, we are committed to empowering every adventurer with high-quality gear designed to enhance their outdoor experiences and provide essential support in survival situations. Rooted in our dedication to honesty and integrity, we proudly source our materials with care and prioritize quality. We believe in fostering a sense of family and togetherness, ensuring that everyone who wears our apparel feels connected to a larger community that values courage, resilience, and unity. Together, we embrace the great outdoors, moving forward with strength in every step—equipped not only with the tools to explore but with the peace of mind that we are prepared for whatever challenges may come our way.

Our Vision

Our vision at Fenri™ is to become an outdoor adventure brand that inspires and equips a global community of explorers, united by a shared passion for the outdoors and a commitment to supporting one another. We envision a world where every adventurer, from the seasoned explorer to the weekend hiker, has access to reliable, ethically made gear that not only enhances their journey but also ensures their safety and well-being. We aspire to set new standards in the outdoor industry by championing sustainable practices, promoting quality, and giving back to the communities that protect and serve. Through innovation, integrity, and a spirit of togetherness, Fenri will lead the way in creating a future where adventure is accessible to all—where every individual feels empowered to explore with confidence and embrace the unknown.